Low in Calories, high in taste, quick and easy. This seams to be the recipe for success for Skinny Girl Cocktails who lead the market for percentage growth in 2011. The brand, which offers a number of flavored vodka cocktail drinks with minimal calories, was bought by Beam Global (Jim Beam) last year from reality TV star, Bethenny Frankel. Smart buy since the brand grew by 388.3% last year and sold 586,000 9-liter cases as reported by Technomic’s Adult Beverage Resource Group
In 2nd place, was Familia Camarena Tequila, marketed by E&J Gallo subsidiary Alto Spirits, with a growth of 233.3%, selling 250,000 9-liter cases. Following behind are also Malibu Prepared Cocktails from Pernod Ricard USA, Fireball Cinnamon Whiskey from Sazerac, and Rökk Vodka from Diageo.