So maybe there is a reason drinking and loud music go hand-in-hand. Scientist have recently discovered that loud music may psychologically affect the way you perceive the taste of alcohol.
Dr. Lorenzo Stafford, a psychologist from the University of Portsmouth, conducted a study in which volunteers were asked to drink various alcoholic drinks while given different distractions. The test consisted of subjects with no distraction and subjects with distractions like reading the news aloud, loud dance music and reading the news aloud while listening to loud music. The subjects were then asked to rate the alcohols taste on a level of sweetness and bitterness.
Those only exposed to loud music rated the alcohol as being sweeter than those not exposed to loud music.
“This is an interesting finding as we might have expected the music in addition to repeating a news story to exert a more distracting effect on taste judgment,” Dr. Stafford observed. “It appears that our primary sense of taste is somewhat immune to very distracting conditions but is indeed influenced by music alone.”