“Alive Inside.” That is one of the new branding slogans for Guinness and is part of the inspiration to turn an old submarine into a classy undersea bar. Architecture firm Jump Studios re-designed the decommissioned deep-sea sub with a sleek interior that attempted to match the feeling of being underwater while also having all the luxury of a full service bar.
“The first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago… The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’.
We worked alongside carpentry and engineering specialist Nicholas Alexander on the construction of the interior, which had to meet stringent marine specifications on matters such as ventilation and fire safety, while also satisfying the operational requirements of the submarine.”
The project was commissioned to celebrate the 250th anniversary of when Arthur Guinness signed the 9,000 year lease for the Guinness Brewery at St. James Gate.
