We know China has a lot of people, but 50 Billion Liters is huge! In a recent report released by Mintel, China has witnessed a 29% growth in volume terms over the last five years to reach an all-time high of 50 billion liters for 2011. China may also be ushering in their own craft beer movement as their number of craft breweries has increased and the overall value per liter of their beer has gone up by 63%.
Matthew Crabbe, director of China research at Mintel, said:
“China is where the leading multinational brewing groups are hoping to make the most growth these days, compared to relatively flat established markets elsewhere and the continued growth in sheer scale is a key factor in that interest. With continued rapid rises in average incomes and the general feel-good factor about China’s continued economic growth, consumers are not only drinking more beer, but are also beginning to drink more expensive beers. Consumer confidence has also translated into more people going out to eat, and this caused catering sales to continue to see an increase in significance to overall beer sales compared with retail sales.”
At a total volume of 50 billion liters of beer consumption, China is considerably ahead of its nearest rival, the US, at 24 billion liters. Though China literally has a billion more people than the US. Brazil at 14 billion liters, Russia and Germany at 9 billion liters respectively, make up the remaining top five markets for volume consumption worldwide.