The idea most likely sprung up from a desire to capitalize on the undoubted popularity of Samuel Adams and Boston Beer Company being the leading craft brewer in the nation. Berkshire, founded in 2007, is buying up thousands of gallons of Samuel Adams Boston Lager and Cider Bock to be distilled in wooden oak barrels and turned into whiskey. This beer-whiskey hybrid should hit store shelves by 2015.
This undertaking is one of the many recent developments into the craft distilling movement, which like the craft beer movement, promotes small, innovative distillation techniques for unique products.
Boston Beer founder and Chairman Jim Koch said the craft distilling movement comes as consumers seek niche products that aren’t made by huge companies. Berkshire will receive all profits from the sale of the whiskeys produced in this venture, and the initial products will be branded with their name, though the Samuel Adams name will be indicated on the label as well.