Johnnie Walker has opened a new store in South Africa that only has one item to sell, a single bottle of Johnnie Walker Platinum. The store showcases the very first bottle of the well known scotch company’s latest luxury release signed by Master Blender Jim Beveridge . This collector’s item was put up for auction and the store was built for any high-priced bidder who may have wanted to see the bottle first hand.
The winning bid came from Alistair D Michaels for $13,809.24 and the winner would be the owner of the only bottle of Johnnie Walker Platinum in the world, but only for a short time. Starting September 28th Johnnie Walker Platinum will be available to the public for a much lower price and primarily for the Asian market.
The 18 year old scotch is described as so:
“It is characterised by a sweet, elegant Speyside style and a subtle Islay smokiness and lays out a feast of flavours on the palate: expect stewed fruit, malty cereal, smooth creamy vanilla, nuts and tangerines. Bold and sophisticated, Johnnie Walker® Platinum Label™ is best enjoyed neat.”
For those who may not be familiar with Johnnie Walker, the color of the label is reflective of the quality, age, and/or blend of the scotch. The most common and easily affordable label begins with red, then moves on to black, then green, then gold, and then blue which runs about $150-$230 a bottle. Soon platinum will be joining the ranks, but it appears that blue will still hold the reigns as Walker’s top label.