As one of the most densely populated cities on the planet, the South Koreans will drink beer anywhere, anytime. The good thing is that “anywhere and anytime” is exactly where and when it’s available. When they ran out of places to build or convert buildings into pubs, they started erecting them in outdoor parking lots. It’s not uncommon for a beer bar to be nothing more than a tent with simple lighting, food to nibble on, and beer. Some tents, however, are elaborate enough to have heating, a full kitchen, and accommodate hundreds of people.
If tents are not your thing, there are beer bars, beer halls, and microbreweries aplenty. Hite-Jinro and OB are the national brands that are available almost anywhere beer is sold. Regulations have made it difficult for small breweries to sell off-site, but those laws have loosened up since 2011. Expect craft brewing to grow quickly in Seoul.
Most beer is sold in large bottles with small cups and it’s customary to never leave someone else’s cup empty. These factors lead to a good time, but good luck keeping track of how much you drank!
See Zane visit Seoul on Three Sheets