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Drinking Made Easy

Booze in the News »

Booze in the News will expand your drinking horizons and keep you up-to-date with all the happenings in the world of drinking with beer, liquor, and drinking news, stories, announcements, cool gadgets, statistics, advice, health tips and cool offbeat stuff. Listen to Zane and the crew discuss news in alcohol each Wednesday on the Drinking Made Easy Podcast. Have a story worthy of Booze in the News? Email us at zanelamprey@gmail.com. You can also subscribe to the Drinking Made Easy Newsletter to get great stories and updates sent to you directly!



2013 Craft Beer Growth by Brewers Association

2013 Craft Beer Growth by Brewers Association

March 18, 2014 1

The Brewers Association has released their annual data assessment of craft beer growth for 2013. In short, the craft been industry saw a 20% dollar value growth up to $14.3 billion. The craft beer

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The Business of Beer [Infographic]

The Business of Beer [Infographic]

December 13, 2013 0

There are a lot of factors involved in the process of getting that beer to your glass. Small details, stats, and trends can make a big impact on how successful a campaign can be

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What is Each State’s Beer of Choice?

What is Each State’s Beer of Choice?

October 15, 2013 10

In a recent study conducted by Blowfish, a new hangover cure, and AMP, a third party research firm, 5,249  drinkers across the nation were surveyed for various questions regarding the beer preference and intake.

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Personal Robotic Bartender Prepares A Drink for When You Arrive Home

Personal Robotic Bartender Prepares A Drink for When You Arrive Home

October 9, 2013 0

The Jetsons may not be that far off. Robotics is coming a long way and it is only natural that we create machines to handle the important aspects of daily lives, like making us

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Pre-Order 9mm Vodka on Indiegogo

Pre-Order 9mm Vodka on Indiegogo

October 8, 2013 0

9mm vodka is a new premium vodka with a unique presentation. The glass bottle is modeled out of an UZI machine gun and pours shots directly from the gun’s nozzle. The  product also comes

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Majority of Beer Experts Prefer Strong Ales

Majority of Beer Experts Prefer Strong Ales

September 28, 2013 1

Researchers from Stanford University recently released a study that calculated similarities in beer preference of beer experts. The study related a so called beer expert’s experience in tasting to the amount of reviews he

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Laphroaig® Goes Live: Front Row Seats to the Most Celebrated Live Stream Whisky Tasting of the Year!

Laphroaig® Goes Live: Front Row Seats to the Most Celebrated Live Stream Whisky Tasting of the Year!

September 25, 2013 0

Laphroaig®, the world’s most richly flavored Scotch whisky, will broadcast its 7th annual Laphroaig® Live on Thursday, September 26, 2013 at 8:00PM Eastern Time from Brooklyn, New York.  Whisky fans worldwide can visit www.laphroaig.com/live to see the

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Urban Outfitters Applies for Liquor License to Sell Booze

Urban Outfitters Applies for Liquor License to Sell Booze

September 19, 2013 0

Urban Outfitters has had a stroke of genius. What can they give their customers to help them make rash and unreasonable purchases in their store? Alcohol of course. Not only will you loosen up

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Hello Kitty Beer Comes to Asia

Hello Kitty Beer Comes to Asia

September 18, 2013 0

Hello Kitty is a branding phenomenon. This dang cat has been slapped on almost every piece of merchandise imaginable and had huge success in doing so. Now the logical next step of course is

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Vodka Vending Machine Discovered in Ukraine

Vodka Vending Machine Discovered in Ukraine

September 17, 2013 0

iPads, cell phones, clothing, skin care products and even pizzas are being sold in vending machines nowadays. So why not booze? The small town of Melitopol in the Ukraine has become an innovator by

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