Beer

Things Are Realy Brewing With Adv3nture: Collaboration Brews Pouring Soon

26 November, 2019

Adv3nture, Zane Lamprey's outdoor apparel brand, is excited to announce collaborations with three Certified Independent Craft Breweries to make tree-inspired beers. Lamprey, CEO and founder of Adv3nture, said “Our favorite things are; travel, trees and beer, in no particular order. Travel around to some of the country’s best breweries to brew beer which will plant more trees is right on brand and an excellent opportunity to expand the brand’s reach among our core demographic.”

The first brewery collaboration with Fogbelt Brewing is a lager made with foraged redwood tips along with Centennial and Chinook hops. The beer is a tribute to the Adventure Tree, a 341-foot redwood tree in Prairie Creek Redwood State Park. For each 4-pack of beer sold, a tree will be planted through Adv3nture’s partnership with Green Forests Work. The release event for the Redwood Lager will be held at Fogbelt’s tasting room in Santa Rosa, CA in mid-December. We are excited about this collaboration as we have been big fans of all of Zane's shows. As a brewery, we name all of our beers after prominent coastal redwoods, so collaborating with other tree lovers was a no-brainer. Gotta breathe to drink beer!" says Greg Coll, GM of Fogbelt Brewing.

Collaborations for early 2020 have been announced with LA Aleworks, and independent brewery in Southern California, and Maui Brewing Co. and independent brewery on the Hawaiian Island of Maui that produces its beer with solar power.

Adv3nture is presently raising capital through a Regulation CF offering with less than 38 days left in an offering that has already raised close to $500,000.00.

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