From the mind of designer Petit Roman comes a truly ingenious and innovative design that rethinks the bottle. The new Heineken Cube is just that, a cube of beer instead of your round bottle. It looks cool and the beer is still the same but what you get with the cube is a huge increase in storage efficiency. Now you can take up every possible space in your fridge with these stackable Heineken cubes.
The cube also produces a greener outlook since distributors can load more bottles per truck, requiring fewer trucks, which means less gas and a greener earth.