Beer

Rick ‘never gonna give you up’ Astley to open Mikkeller beer bar

09 August, 2018

Mikkel Borg Bjergsø and his childhood idol, Rick Astley met each other a few years ago when they collaborated to brew the beer ‘Astley’s Northern Hop Lager.’ Out of their friendship, the idea of opening a bar together in London grew. The pair will open the doors to Mikkeller Bar London on October 19, with Astleyas his partner in beer.

The bar – Mikkeller’s first in London – will be Scandinavian in design, executed by Danish design bureau Femmes Régionales, and will feature “discreet references to Astley’s early pop magic”.

“Mikkeller’s Scandinavian DNA will be the epicenter for the overall look. With the combination of high quality materials and inviting color combinations, we will make the bar homely and at the same time show the dedication to the good craftsmanship that permeates the entire Mikkeller profile”, explains designer Mie Albæk Nielsen.

“We were inspired by the mood of one of his 80’s videos, which we think has a unique sweetness and romance while having a kind of ‘Italian bohemian bistro atmosphere’. More concretely, we use his lyrics in small details, and Mikkeller’s Art Director Keith Shore makes an illustration of Astley, combined with Mikkeller’s visual identity in a neon sign”, the designer says.

Best known for his Never Gonna Give You Up, hit, Astley made a comeback in 2016, releasing a new album called ‘Beautiful Life’, on which Rick wrote, produced and played every song.

Recently, Astley surprised fans of the Foo Fighters with a surprise performance alongside the band of Never Gonna Give You Up at their London O2 show.

[Via The Drinks Business]