Beer

Budweiser Looks To Change Its Name to 'America' This Summer

10 May, 2016

Full editorial disclosure, this isn't a done deal. Anheuser-Busch InBev, Bud's parent Belgium-based company, has reportedly asked the Alcohol and Tobacco Tax and Trade Bureau for permission to use labeling that replaces the beer's name with that of this great nation. A few other star-spangled phrases would be included as well: "E Pluribus Unum," "from the redwood forest to the Gulf stream waters this land was made for you and me," and "indivisible since 1776." Subtlety is not the name of the game here. If these labels are actually put into use, AB InBev wants consumers to know drinking any other beer would be downright unpatriotic.

Budweiser seems to be fully embracing the old axiom "any news is good news" as they continue to pour it on with this latest endevor in the wake of their "buy 'em all" mentality in the craft brewing scene which has been the source of much grumbling amonst beer community from fan to brewery owner.

This isn't something new and extreme for Budweiser, they have a history of using patriotism in marketing. Last year, limited-edition packaging included an image of the Statue of Liberty. The brew has also used stars-and-stripes on can designs in recent summers. But replacing "Budweiser" with "America" -- even for a limited time -- would supercede previous attempts at patriotic marketing and is by far-and-away the boldest design move yet. 

 

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