#adiósamigo - The Most Interesting Man Heads To Mars, Forever

12 March, 2016

In 2007, Dos Equis introduced us to the “Most Interesting Man in the World.” Three days ago Dos Equis aired a video of the Most Interesting Man boarding a private rocket ship headed for Mars on a one way journey. “Get a last look at this brave pioneer who will not be returning,” the voice-over says as a line of fawning admirers in various cultural garbs wait to bid him farewell. “His only regret is not knowing what regret feels like.”

It's been a sweet almost 10 year run for actor Jonathan Goldsmith, the 77-year-old actor who has represented the brand since the start of its Most Interesting Man campaign. Goldsmith seemed at peace with his ejection from the planet. “I feel terrific, I really do. I’ve had a great time in the last 10 years,” he told the Associated Press, adding that the end of this role will allow him to consider other TV and ad opportunities.

Goldsmith helped create an icon larger than a beer spokesperson. We haven't counted but the Most Interesting Man's likeness might hold the record for most meme inspirations. Just last week Leonardo DiCaprio and Jennifer Lawrence stopped Goldsmith for selfies.

Dos Esquis says the role of the Most Interesting Man will live on with a new, younger reprisal on the horizon.

Here's our top 25 favorite quotes

1) He has inside jokes with people he’s never met
2) If he was to pat you on the back, you would list it on your resume
3) He’s never lost a game of chance
4) His shirts never wrinkle
5) Presidents take his birthday off (note - was recently invited to Barack's exclusive ten person b-day party at Camp David)
6) He can scare the pants back on you
7) When in Rome, they do as HE does
8) When he goes to Spain, he chases the bulls
9) Mosquitoes refuse to bite him purely out of respect
10) He once had an awkward moment, just to see how it feels
11) In museums, he is allowed to touch the art
12) His business card simply says 'I'll Call You"
13) He once made a weeping willow laugh
14) Sharks have a week dedicated to him
15) Bear hugs are what he gives bears
16) He can speak Russian… in French
17) He gave his father "the talk"
18) He has won the lifetime achievement award, twice
19) When he drives a new car off the lot, it increases in value
20) He's on the upgrade list for flights he hasn't even checked into
21) He’s Santa’s Secret Santa
22) If he were to mispronounce your name, you would feel compelled to change it
23) His two cents is worth $37 in change
24) If he were to give you directions, you'd never get lost and you'd arrive at least five minutes early
25) When he has a 50/50 shot, the odds are 80/20 in his favor