Would you hike 14 states, 2,190 miles in 5-8 months for $20,000 and free beer? Virginia based brewery Devils Backbone Brewing Company is seeking a CHO (Chief Hiking Officer) to fulfill the ultimate socially distanced "workcation." The job, which begins in spring 2021, comes with all kinds of perks — in addition to the $20,000 salary.
I happen to be in Vegas on a Sunday a long time ago. In a “why not moment” I made one of my first big sports book bets on the Colts to cover. If the colloquialism “good quarterbacks win, great quarterbacks cover” has any merit then that day Peyton Manning become a great quarterback for me. Since then, I’ve just liked the guy, from Budweiser post Super Bowl celebrations to silly Nationwide commercials. And now he’s apart of something more dear to most of our DME hearts, bourbon.
If you were to open a brewery in 2020, chances are you wouldn’t settle on a flagship beer, but a never-ending rotation of experimentation and trend spotting. That makes the 64 flagship beers the public nominated into the Tournament of Beer: West Coast Flagships all the more valuable. May they never fade away.
Adv3nture, Zane Lamprey's outdoor apparel brand, is excited to announce collaborations with three Certified Independent Craft Breweries to make tree-inspired beers. Lamprey, CEO and founder of Adv3nture, said “Our favorite things are; travel, trees and beer, in no particular order. Travel around to some of the country’s best breweries to brew beer which will plant more trees is right on brand and an excellent opportunity to expand the brand’s reach among our core demographic.”

The first day my wife and moved into Fort Collins we headed to a local brewpub where I naively asked "what is Fat Tire?" Without skipping a beat the waitress replied "you're not from around here." That was almost 17 years ago today when New Belgium and it's flagship Fat Tire (among other amazing brews) where established rising stars of the bustling Colorado craft beer scene. Today, after 30 years in business, New Belgium announced the "in the works sale" to Little Little World Beverages, a global craft arm of Lion, an Australian beverage and food company that is a subsidiary of Japanese beverage giant Kirin.

If you haven't been following, Zane's been traveling from brewery to brewery hanging out and having pints with his awesome fans. The West Coast tour just wrapped up and now hits the road for the Norteast starting in Chicago tonight (10/17).
Whiskey connoisseurs notify your accountant - a collection of 467 bottles and nine whole casks is valued at roughly $4.9 million and will be offered by Sotheby’s in an online auction which will run from September 27th and culminate with a live auction at London Olympia alongside the auctioneer’s annual car auction on October 24th.
We all know him as “the guy with the coolest job in the world.” Zane Lamprey has traveled to 71 countries shooting for Three Sheets, Drinking Made Easy, Chug and Four Sheets which we’ve all come to love and rewatch with a passion over the years. As he traveled the world he found his deep passion for the outdoors and in 2017 Zane started Adv3nture. Adv3nture is an outdoor apparel company solving many of the traveling inconveniences he discovered on his journeys. Heading into its third year, Zane's Adv3nture company has a lot of major announcements to share with his fans.
Beer lovers love rare beer. Everyone loves being a part of an exclusive club. Deschutes is giving 200 lucky fans an chance to live up both. Starting today at 10am you can enter into to a lottery to be chosen as one of the first 200 members of the Deschutes Reserve Club - a world of hand-selected reserve beers and access to barrel-aged beer that no one else has.
Let’s all raise a toast to Wines That Rock, which has introduced Star Trek Wines – including a 2016 Chateau Picard Cru Bourgeois from Bordeaux, France, and a Special Reserve United Federation of Planets Old Vine Zinfandel -- a collection of special vintages inspired by the vast Star Trek universe.
Maybe if we golfed less we’d write more stories. This week is pretty close to a holiday for the DME team, it’s Masters week at the famed Augusta National. And now we have this, The Bobby Jones Clover Whiskey Collection to sip on why we watch one of the best tournaments of the year.
Breaking Bad fans will soon have a whole new reason to revive the fond memories of their favorite show as Hank's famous homebrew Schraderbräu is currently being brewed for the real world consumption with the help of Figueroa Mountain Brewing Company. Actor Dean Norris took to Instagram to share a video of himself milling about the brew tanks hyping up the brew "made to silky perfection."
The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers - released its annual lists of the top 50 producing craft brewing companies in the U.S., based on beer sales volume. The yearly ranking of BA-defined craft brewers, by volume. So it's an index of who is gaining (and losing) volume at a faster rate than their peers.
Maybe this year started off a little rough for you - shutdowns, layoffs, severe weather, delayed refunds. But now there's a real sign that the momentum has shifted and this year is turning around because it's official, Zane Lamprey is back drinking around the world in new episodes of Four Sheets!
For northern California locals it’s almost hard to grab a pint someplace and not be in the midst of a SF Beer Week event in the first week of February at a bar, taphouse, brewery or restaurant. For out-of-towner’s and beer fans there’s no better time to come visit. February boasts brisk, yet sunny mid-60’s low 70’s sunny days, cheap rates on flights and hotels and off-season breathing between the end of year and summer tourist seasons.
The DME team has a passion for all things booze. We also have a weakness for all things sweet. When we came across Habit Doughnut Dispensary located in Denver, CO, we took a brief moment of silence to soak it in.
More people are choosing to drink in the comfort of their own home, instead of at a bar, which means opened bottles around the house. Alcohol doesn't go bad in the same way that food does. How and when alcohol goes bad ultimately depends on the type of alcohol you're drinking and how you store it.
Stone Brewing enters the rock n’ roll world of beer with its new collaboration with Metallica on Enter Night Pilsner. The new beer, Enter Night Pilsner was first released at a few of Metallica’s concerts this past fall. Beginning the first few months of 2019 Enter Night Pilsner will be released across the United States and will be followed with distribution to Europe, Australia, and China.
“I love Hazy IPA’s.” “I hate Hazy IPA’s.” We hear this type of waffling almost daily. In craft beer, it’s either something new, a collaboration, an multi-adjunct experiment, CBD infused or pairs well vegan couscous steamed with local germ root and there's always a split divide of love/hate. This is why the #FlagshipFebruary campaign is so damn refreshing - a call out to grab sixer of an OG beer that got craft beer this far in the first place simply because people loved what was offered.
Da Bears fans are a loyal pack but when the going got tough, the tough got to social media and handed Parkey his lunch (while Eagles bought him beers via a supposed Venmo account for Cody Parkey). Goose Island, located a short Uber ride north of downtown Chicago, has come to Parkey’s defense and offered quite the challenge, “kick a 43-yard field goal and win free beer for a year.”
Since 1975 Anchor Brewing has been releasing The Christmas Ale in November. The reason we look forward to trying this beer each year is because year after year, Anchor creates a new, secret recipe with a unique hand drawn label for their Christmas Ale. It's original, it allows us to pretend like we can remember the various years and say silly things like "this year is good but the 2013 recipe was my favorite."
When you create something with an ABV of 5% that is cold, refreshing, has zero sugar, one carb and one hundred calories it's a no brainer that popularity will follow right behind you. Now one of Colorado's craft brewery gems, and possibly the pioneer of the craft can beer, Oskar Blues is jumping into the hard seltzer game in early 2019.
This month the nation's oldest brewery, D.G. Yuengling & Son, Inc., begins releasing a series of five limited-edition commemorative Yuengling Lager beer cans. Each month between now and April, a new can design will hit stores showcasing how the brewery's label has evolved since 1829, when it was originally called the “Eagle Brewery.”
Beer was easily one of the more innocent things ever ingested at a Dead show. But like all good music, a remaster is inevitable and after reaching out to true Deadheads this time around for suggestions on ingredients for their second iteration, Dogfish Head Brewery has officially released American Beauty, a hoppy pale ale brewed with granola and wildflower honey.
After a 101-year-old World War II Air Force veteran credited his longevity to cracking open a Coors Light every day, the company gave him a birthday beer bash. When the company heard about his daily ritual, they flew out to Pennsylvania to deliver a belated birthday present – a Coors Light branded fridge fully stocked with his favorite beer.
Eighty-five years ago today, Utah, the final state needed for a three quarters majority, ratified the 21st Amendment, repealing Prohibition and restoring the American right to a celebratory drink. While the amendment still allowed for state and local levels of Prohibition, by 1966 there were no state laws banning alcohol.
John Wayne starred in 142 motion pictures. When you give the gift of his personal bourbon recipe, you're not just gifting a nice bottle, you're gifting a real conversation starter. Called Duke Kentucky Straight Bourbon (what else?), it was first released in 2013 by Duke Spirits, a company started by Wayne's son John Ethan Wayne and Chris Radomski. This year Duke Spirits came out with what Radomski calls a premiere bourbon with a new label and a longer aging process-at least five years spent in charred, new American oak barrels. But the recipe remains, pulled from John Wayne's own brain.
A couple of weeks ago Ken Grossman, owner of Sierra Nevada Brewing Company, located just miles away from the devastation, sent out a call to nearly every craft brewer in America asking them to do one thing; Brew a beer called "Resilience" and donate every dime they make from selling it to the Camp Fire victims. So far more than 1000 breweries have answered that call.
Jack Daniels® has introduced their new line of 100% Arabica Old No. 7 Tennessee Whiskey infused coffee. This is isn't like the "whiskey flavored" Jack Daniel's® coffee that was discontinued back in 2011, these are coffee beans actually infused with famous Lynchburg recipe. Which leads us to ask "is there acohol in it?"
We think we know a thing or two about drinking made easy but Keurig (and AB InBev) have just upped the game. Now with one push of the button you can have a range of cocktails from Moscow Mules to classic Gin & Tonic's as well as big label beers whipped up for you with the new Drinkworks Home Bar by Keurig machine.
In the spirit of fun and festive for the holidays Miller High Life delivers on point with the "champagne of beers" literally available in champagne bottles. The champagne bottles were rolled out in the past few years but in very limited markets. For the first time ever, High Life will be available nationwide in 750-milliliter champagne-style bottles for the holiday season.
Extreme Beer Fest® is the ultimate throwdown of craft beer creativity. Seriously, s#!t gets weird! EBF is the rare chance to celebrate brewers who push the boundaries of brewing and imbibe on some one-off craft beer insanity. The 2019 festival slated for February 1 &2 hosts 120+ breweries from around the nation pouring over 400+ beers across two days and three sessions.
Johnnie Walker has just released the fifth and final edition of its John Walker & Sons Private Collection. The uniqueness of this blend is that it has been aged for 28 years – which makes it rare and special according to Johnnie Walker master blender Jim Beveridge.

To sum up the DME scouting team in one word: tenacious. We had a list of 25 breweries in the greater Portland, Oregon area to hit. We had two days. We hit 15 of them with a bonus Rum Bar (literally the namesake) to break it up. Hey, when Pleepleus wants Rum, you get Rum. Let's break down the Portland journey:

We remember the day when we’d go into a head shop and there was always a colorfully hand drawn sign that said “water pipes are for tabaco purposes only” - riiiiiiiight. Well, seeing as Costco’s oversize wine glass is technically functional as a glass, it does hold 25 bottles of wine which would clearly be the death of anyone attempting to “wind down” for the night.
Independent craft brewer BrewDog is launching the first immersive craft beer airline flight experience 35,000 ft. in the air. All passengers will be treated to a unique experience from the food, to the entertainment, the cabin crew and most of all, the specially brewed high-altitude beer that specifically designed to taste it’s best at a mile high.
Half a century in the making, only 100 bottles available. Crafted from six exceptionally rare whiskies, each aged for a minimum of 50 years and packaged in a black crystal Baccarat decanter, the John Walker Masters’ Edition from Johnnie Walker promises to be one of the most memorable Scotch whiskys from the world famous distillery. This triple-matured Scotch is the first 50 year old scotch in the history of the Johnnie Walker.
One of the classiest and well known peanuts is getting his own IPA. Yup, Planters Peanuts tapped the expertise of Chicago's Noon Whistle Brewing to help them with their first step into craft brewing and you can get the monocle dawning creation starting this Friday in 16oz. cans at the brewery as well as in 4-packs at beer stores in the Illinois area.
If necessity is the mother of invention than finding a solution to help get your sick fur baby to maintain their health is solid necessity. Helping their Rottweiler mix, Rocky,  was the number one priority for Megan and Steve Long. After scouring the web and trying several suggested remedies for Rocky’s digestive problems Megan came up with no solutions that worked. Then she stumbled up a solution she could brew: "Beer" for dogs.
Back in 2016 we spread the word on a cool story about SaltWater Brewery (Florida) that had created edible six pack rings in an effort to cut down plastic waste found in the ocean. The video they created to promote the invention went pretty viral. It's been two years since that story flourished around the web and we wanted to see how the program was going, if it was going.
Why do we love this story so much? We love it because is just smashes the fact that you have to be an elitist, mega wealthy, aristocrat with crystal decanters to enjoy the finest spirts on the market. Aldi has not only been voted one of the best Gins in the world, for a second straight year, but now they own the crown for two of the best Whiskey's in the world too - all retail under $25.
Stone's "Enjoy By" series chugs along with the newest release in time for your Haloween Bash. Look for Enjoy By 10.31.18 to hit shelves nationwide starting this week. Consistently delivered faster than any bottled IPA on the planet, Stone Enjoy By IPA facilitated a paradigm shift in respect for and enjoyment of hoppy beers by ensuring craft beer fans the ultimate level of freshness.
There have been a a few Hello Kitty Pop-ups and a fleeting exhibition or two of its kind before. But all thanks to Sanrio, California is now home to its first permanent Hello Kitty Café! The pink, pretty and promising venture is up and running and we’re sure you’d find it just as adorable as we did (if you can get in)!
If you love roller coasters, you seek out the best roller coaster parks. If you love craft beer, you head to Great American Beer Festival. GABF isn’t just a one-off bucket list journey, it’s worthy of an annual pilgrimage. Let’s countdown our (and Pleepleus’s) reasons why we do our best to make it a must-do trip on our yearly calendar…
The DME team travels a lot. It's kind of our thing. It doesn't matter if it's the far corner of Wyoming or in the heart of Peru, if we see or hear about a local brewery, we're going. Granted we keep our expectations low and hope for a nice surprise but when we roll into any brewery and see their GABF medals framed on the wall or above the taps there's an immediate sense of raised expectations from the beer we're about to try. That's because winning a GABF medal is no easy feat. These coveted Brozne, Silver and Gold medals are awarded to great beers, professional beers, stand out beers amongst their peers beers.
Grain Surfboards and Glenmorangie have formed an unlikely partnership to create unique surfboards made from what were once whiskey casks! Staves or wooden planks from the white oak casks in which Glenmorangie spirits are matured get a new life as surfboards.
Last Friday kicked off the annual Oktoberfest in Munich, Germany - the 16-18 day folk festival attended by more than seven million plus people from around the world each year. But if it's called Oktoberfest, why is it always held in September?
Adolphus Busch V — great-great-grandson of the legendary beer pioneer — is launching ABV Cannabis, a Colorado-based startup that sells marijuana vaping pens instead of booze.
The Beer Mile, which involves participants completing four laps of a standard 400 metre track while consuming four pints of beer, is well-known for making runners feel a little worse for wear. A new app created by Hunter Andrin entitled Beer Mile: All-Stars 2018 is vying to appeal to those that “love the beer mile but hate feeling violently ill after.”
This September, Hotel Cafe Royal will pay homage to one of its most renowned past patrons and one of Britain’s most globally recognized pop icons by debuting a bar in his honor. Ziggy’s will establish itself as a playful tribute to David Bowie, who famously held the retirement party for his alter ego Ziggy Stardust at Café Royal in the 1970s.
While we joke with the famous line uttered by Fletch as he gets his prostate checked, there is nothing funny about the largely ingored key to success in beating any illness/disease - early detection. Pints for Prostates is partnering with more than 50 craft brewers across the United States to use the common, everyday bottle cap to start conversations about a critical men’s issue and encourage guys to take charge of their health.
Ever since we first met Han Solo in the Mos Eisley Cantina and jammed to the Cantina Song (seemingly on loop) we've wanted to have an intergalactic cocktail and mix it up with some of the scoundrels of space. Soon we can. When Disney's new Star Wars: Galaxy's Edge opens in 2019 the village of Black Spire will be home to Oga's Cantina which will be serving pilots, bounty hunters, smugglers, locals and galactic travelers alike.
Oskar Blues announces the return of Ten FIDY Imperial Stout – a huge, 10.5% ABV black hole of burly malt flavor. In a galaxy not-so-far away (the Oskar Blues brewery) brewers discovered a mathematical curiosity – a beer darker than dark – so dark that it has sucked up massive amounts of flavor and allowed no light to penetrate its malty opaqueness.
Beer lovers, here’s your chance to eat, sleep and live beer, literally! The folks at BrewDog have recently opened the world’s very first beer hotel by the name of the DogHouse! The one-of-its-kind space is situated on the site of the brand’s US brewery in Columbus Ohio and it is now inviting guests for an immersive beer-inspired stayaction!
Mikkel Borg Bjergsø and his childhood idol, Rick Astley met each other a few years ago when they collaborated to brew the beer ‘Astley’s Northern Hop Lager.’ Out of their friendship, the idea of opening a bar together in London grew. The pair will open the doors to Mikkeller Bar London on October 19, with Astleyas his partner in beer.
So here’s a cool story…In 1979, Ken Grossman hand welded the first Sierra Nevada Brewhouse from old dairy equipment to brew the first batches of Sierra Nevada Pale Ale. In 1989 he sold it to Mad River Brewing Co. (Blue Lake, CA). This past weekend Ken and team headed back to the Mad River Brewing to officially take the original brewhouse back home to Chico. Simpson’s fans, this is like Mr. Burns getting his BoBo back.
Last week Pearl Jam released their own limited edition red wine. The box of four officially-sanctioned Pearl Jam wines produced by a couple of top-notch, Pearl Jam-obsessed Washington winemakers with all of the profits going to the band’s charity, the Vitalogy Foundation. Just one problem: Only the most hardcore of fans got the chance to score this vino. It reportedly sold out within 12 minutes of being announced via Pearl Jam’s email newsletter.
After launching the Blue Label Ghost and Rare Brora last year, Johnnie Walker is back again with a brand-new blend called the Port Ellen. The novel whisky is to form part of Blue Label’s limited-edition series of special whiskies and makes its way from the now-defunct Port Ellen distillery.
Americans who drink alcohol continue to say they most often choose beer (42%) over wine (34%) and liquor (19%), according to a 2018 Gallup Poll conducted in early July. If you think this is an easy win for beer, consider wine and beer were essentially tied between 2011 and 2013.
Far out man. Canadian scientists have reportedly brewed the alcoholic beverage from the marijuana plant itself and they're not shy about it - it will get you stoned. It's important to note that there already "weed" beers out in the market but to date, these cannabis beers available on the market are made from barley and then infused with marijuana oil. This is beer is actually brewed with the plant itself.
You might remember we ran a story about Dunkin' Donuts partnering with Wormtown Brewery last December to brew a coffee/beer collabortion. Well Dunkin' Donuts must have loved the taste of the beer business because they are back working with Haproon Brewing to create a canned "Dunkin' Coffee Porter." We're going to start jogging now so we don't feel completely guilty later when this is released and we double down on our love for donuts and beer!
Brewery Ommegang are clearly huge Game of Throne's fans - this is their thirteenth GOT inspired beer and the third in their exclusive Royal Reserve Collection. If you need a great beer to get you through the winter until the 2019 season begins then the craft experts at Brewery Ommegang have delivered with their Mother of Dragons beer set to release September 28.
If you've been fishing, camping, boating, beer hiking or just were a twenty-something once then this is a big "uh duh" observation but there's just something about having a cold one outside that makes the overall experience, including the taste itself, more enjoyable, experts agree.
Breckenridge is a ski town. It’s where they actually filmed the downtown scenes for Dumb & Dumber (not Vail!), where Clark drives under the logging truck in the Christmas Vacation open scene and where you can grab a gondola to the slopes right in the middle of downtown. But on one weekend in July Breckenridge is a prime spot to drink, sample and chug some of Colorado’s finest spirits and brews.
Wine slushies just got a new challenger because for the first time you can now get legal beer ice cream in New York. Gov. Andrew Cuomo Tuesday signed a bill that adds ice cream made with beer and hard cider to the existing 10-year-old law that legalized wine ice cream.
If Game of Thrones took place in Colorado, Fort Collins would be King's Landing and the Iron Throne would see in the New Belgium Brewery. The company that thrives on building community, sustainability and riding cruisers is opening up a fantastic opportunity to join the tough to break into world of craft beer.
Smart business says to always present a gift to potential clients or even long-standing professional relationships when you get to enjoy that rare in-person meet up. In some business cultures it's rude not to present a gift, meeting over. But bringing that right gift can be the difference between a everlasting bond or a "move through the paces" day. So when we had a first time business meeting last week and "Joe" rolled up with a slim, tall and sleek designed box under his arm presenting the gift of Don Julio 1942 to get the business outing started we knew it was going to be a fireworks day.
It's like we can still hear Beavis & Butthead laughing. New Hampshire-based spirits brand Tamworth Distilling is using beaver castoreum, a secretion that comes from a beaver’s castor sacs located not too far from its tail by the rodent’s bottom, to flavor its whiskey House of Tamworth Eau de Musc and it's not as odd as you think.
If you watch the video you might think this is a fake ad from Saturday Night Live but alas it's real. Beck's is releasing a special edition in order to "clink a beer where beer has never been clinked before." We told you it suspect if it was real.
Sad news on a Friday? Sorry DME fans. Thousands of whiskey barrels crashed into a massive heap Friday when a large section of a decades-old storage warehouse collapsed at a distillery in the heart of Kentucky bourbon country.
We've had the chance to visit Hangar One on a handful of occasions and never does it disappoint. So when we saw their latest creation Hangar One Rosé we already had a hunch it was going to be great, it is. We love vodka, we love wine, Rosé is so hot right now, how could this not be good?
A few weeks ago we covered a Kickstarter campaign looking to create the world's first "space beer" as pioneers look toward the future of space tourism with a partying eye. Well, the folks at G. H. Mumm & Cie don't need to raise funds to create a party in space, they've already done it. Meet the first zero gravity champagne ready for a toast when space tourism gets flying.
Ryan's "twin" brother Gordon Reynolds lays it on pretty thick in this brother on brother (*wink *wink) interview about Ryan's involvement with Aviaton Gin. It gets so intense, Ryan walks out of the interview, but maybe Gordon ended it first. "It tastes like a sunrise had sex with a feather-duster." Oh, if only advertising was always this good.
It's National Rosé Day, a stellar excuse to celebrate one of the oldest known types of wine, dating back as far as 600 BC. Yep, talk about a tree-top flyer in the world of wine when it comes to fame among the blends. Rosé wines are generally made from red grapes and are very versatile wines that complement many types of food, especially come summer time e.g. now!

If you're thinking "these are otter pops with booze in them!" then you're on the right track. Mix the nostalgia fun of Otter Pops and the timeless fun of Summertime  frozen cocktails and you have Costco's hit Skinny Freezer Pops. Yep, last year's rage returns to the freezer section at your nearest Costco!

The Macallan 72 year old single malt is presented in a Lalique crystal decanter and is limited to 600 bottles worldwide. Each bottle is priced at US$60,000, a high price, but not one that will deter dedicated collectors and connoisseurs.
You SharkTank fans may remember this quintessential chilling tool from a couple seasons ago and you smart few may have even backed the successful Indiegogo campaign but now with delivery for all right around the corner the ProntoBev should be on the top of your bar/entertaining gadgets "I want list."
Fudgie the Whale — the Carvel ice-cream cake that is beloved by 5-year-olds and their 40-something dads alike — has undergone an “adult” transformation. The cake Carvel has spent the past four decades marketing with the cheesy slogan “For a whale of a dad” is now available, for a couple of weeks anyway, in beer form to celebrate Father’s Day.A Fudgie the Whale beer exists now, thanks to a collaboration between Carvel and New York brewery Captain Lawrence.
While personal butlers are an inclusive feature in many luxury resorts, we've never heard of a ‘Margarita butler’ being available on call for guests! Doing things differently around here, is Mexico’s Esperanza, Auberge Resorts Collection in Cabo San Lucas that is lets you have your personal Margarita man, ensuring you ‘high spirits’ round the clock!
In partnership with the Oregon Zoo Rogue Ales has created a crisp, light German-style Kolsch brewed to support the Oregon Zoo’s efforts to save the California condors.
Simply put one-third of all food is wasted. That's an estimated 1.3 billion tons. Turns out bread leads the charge in wasted food items. In comes Toast Ales, a rev-ale-lutionary solution to chip away at the waste. A U.K. based operation, their delicious beer is brewed with unsold loaves from bakeries and unused crusts from sandwich makers. The only other ingredients are hops, yeast and water.

This author has tried acid, once. Long story short, the world became pleasantly animated and colorful as if I was smack dab in the middle of Wonderland with Alice. Watching the teaser video below of Up Front Brewing's new beer can idea of using augmented reality to animate their beer can designs immediately brought me back to that trip.

Everyone knows the clumsy routine of keg lifting, shaking and guessing or the dreaded tap blowing foam (usually an hour after your friends show up). Well those caveman days are over - introducing Kegtron, the wireless keg monitoring system that takes less than two minutes to install and has it's own app.
The list of limited edition products created in honor of the Royal Wedding keeps getting longer as we inch closer to the wedding day. Royal Salute, a Scotch whisky brand owned by the Chivas brothers have announced the Royal Salute Royal Wedding Edition, a special expression created in honor of the happy occasion. Only 70 bottles have been created, with each one priced at $10,000.
Wichita Brewing Company's "Shaven Yak", the English-Style Brown Ale that could, walked away from last year's GABF with a Silver Medal and now another Silver in the World Beer Cup. That's pretty damn impressive from the only Kansas brewery to take an award in both events.
Space tourism is imminent. Between Elon Musk and Sir Richard Branson's efforts space tourism is no longer a thing of how but when. Enter 4 Pines Brewing Company (beer lovers) and Saber Astronautics(space gurus) from Manly, Australia. These two have joined forces of galactic proportions to create the world’s first beer for space - Vostok Space Beer, and it needs your help.
Not sure why we love seeing who's the "consumpution" top dog, but we do. The friendly folks at VinePair went to great lengths to pull some data and give us the winners. So without further dudes...
A purported image of a vintage Heineken ad featuring a depiction a baby drinking from a bottle of beer was posted to Twitter by the “History Lovers Club” account in May 2018. Was it real? No, but was it good enough for a laugh from this team? Yes it was and honestly the quality of the Photoshop work on the actual 7UP ad was impeccable.
Pizza & Beer are best friends - that's fact and science. Pizza Hut's expanding experiement of delivering both together should be supported by all those who love not only pizza & beer but those who don't want to get off the couch to go get it!
Australian brewers are working to revive a 220-year old beer, made from the yeast found in a shipwreck discovered more than two decades ago. The porter-style beer will be aptly named The Wreck - Preservation Ale, and is being produced by brewing company James Squire for a limited release in June.
Johnnie Walker is known for embarking on interesting collaborations now and then and the company always keeps things fresh by launching various special editions of their world famous whiskies. Their latest social media announcement has thrilled a whole legion of TV watchers. The company took to Twitter to announce that they are working with HBO to launch a new product called White Walker scotch.
Michelob Ultra had been around for 15 years before they changed their marketing to healthier markets and then went on a sever quater run "largest share gainer" in the U.S. (a 27% sales increase in three years). And if you're in Vodka, you know the surge to market Tito's has had with the seemingl healthier marketing moniker "handmade vodka" label boasting a gluten free vodka solution. Now liquor giant Diageo is stepping into the "healthier world of vice" to sell vodka with less alcohol, lower calories as it seeks to reverse sales slump.
Louisville’s the Brown Hotel is promising cocktail lovers a treat in celebration of the Kentucky Derby and the upcoming Mexican holiday of Cinco de Mayo which take place on the same day this year. The hotel’s Lobby Bar will offer discerning guests an Agave Julep – a fabulous fusion cocktail that combines Mexico’s favorite spirit, Tequila, with elements of the classic southern Mint Julep. Each serving of this fusion drink is priced at a whopping $1,500.

Crafted at The Public House by Evans Brewing | Fullerton, Calif. The Chocolatte Cordial was created as a slightly rich after dinner drink that could easily replace or accompany dessert. A base of Bulleit Bourbon provides a touch of heat and spice, while two decadent liqueurs—Cherry Heering and amaretto—offer balance with hints of cherry and candied almond. Float a few ounces of Chocolatte Porter by Evans Brewing on top, and the result is a sweetly balanced yet indulgent beer cocktail.
Zane is back with a whole new line of amazing hoodies and jackets! Launched under his new Adv3nture brand, the new line-up includes four new apparel items; Voyageurs Hoodie, Badlands Fleece, Wind Cave Windbreaker and the Glacier Parka.
Before 2001, Budweiser was the top-selling U.S. beer, but it relinquished that crown to Bud Light. Coors Light knocked Budweiser out of the second spot in 2011. Now Miller Lite has taken over third place, relegating Bud to No. 4, according to sales estimates from the trade publication Beer Marketer's Insights, which has kept track since the mid-1970s.
It's the third day into the new year and we want to stand by our new year's resolutions but let's face it, we don't want to sacrifice our social calendar as well. With one of the common resolutions on the DME team being "get in better shape" we looked for easy ways to stick to this but still do our jobs!
Our friends Hooch put out an awesome list of champagne cocktails to give a try tonight or anytime. Some classics (with a twist), some crazy, but all of them tested and DME approved!
To celebrate the darkest day of the year, Worcester's Wormtown Brewery is unleashing a special edition beer with the extra kick of Dunkin' Donuts Dark Roast beans. The brew is described as a "decadent stout-style beer" that features a full-roasted coffee flavor, according to a news release.
While the campaign is more tongue-in-check the sentiment is real. Takecraftback.com is a well done statement spearheaded by the Brewers Association to establish a clear line between what is authentically independent craft brewed beer in the Craft Beer world and what is not. To help educate beer lovers about which beers are independently produced, the BA launched a seal touting independent craft brewers. Featuring an iconic beer bottle shape flipped upside down, the seal captures the spirit with which craft brewers have upended beer, while informing beer lovers they are choosing a beer from a brewery that is independently owned. To date, more than 2,700 small and independent craft brewing companies, representing more than 75 percent of domestic volume, have signed on to use the seal.
Samuel Adams is set to replace longtime sponsor Budweiser as the official beer of the Red Sox, after its brewer, Boston Beer Co., signed an eight-year deal with the team that will last through the 2025 season. Plenty of Major League Baseball stadiums now offer craft beer, but Sam Adams appears to be the first craft beer to become the official brew of a ball club.